T20, IPL among biggest sports stories of 2008 - LiveCurrent
Posted in IPL @ December 25, 2008
'Cricket is a religion in our country,' said Lalit Modi, who dreamed up the IPL with a senior executive from IMG, the sports marketing group. Modi sold the TV rights, for a league in which not a ball had been bowled, for $1.026bn. ...
Original article: T20, IPL among biggest sports stories of 2008 - LiveCurrentTags: modi, sports, ipl, sold, marketing